CREATIVE MEASURES IN TIMES OF CRISIS: PROMOTING YOUR BUSINESS, CUTTING DOWN COSTS AND CREATING MORE INCOME

Abstract

Over the past two years (2008 and 2009), the travel industry got hit pretty badly by the international economic crisis. Even luxury hotels - which seemed immune so far- are reporting low rates of occupancy and high rates of cancellations. For the New Year (2010), just like in 2009, the word of the day is "sustainability". No one is looking for big profits, but they are looking to keep their business afloat. The article details some of the most innovative ways to promote a travel business and attract customers.Tools such as using the website, the social media networks and creating their own brands help businesses involved in tourism to better promote their image and survive the crisis. Being able to sell more diverse services will make an entity earn more money and hence overcome the difficulties.