Karagiannis STEFANOS, Alexandru NEDELEA


This paper presents an attempt to extend the evaluation process of the structural characteristics of the Greek tourist market and their outcome, especially with regards to the pricing policy of hotel services. Under this framework, we use a combinational analysis of factors of the Finance Theory. Techniques used in financial analysis, empirical results produced by previous research work undertaken in the area of international tourist demand, as well as current discoveries in the structure of Greek tourist market, aim at the extraction of useful conclusions, both for the Greek tourist industry and for tourist policy planning.


tourist demand-offer; break-even-point; price policy


Αποστολόπουλος, Κ. (1997), Μαθήματα Αγροτουρισμού, Αθήνα: Χαροκόπειο Πανεπιστήμιο.

Archer, B. (1996), Sustainable Tourism – Do Economists Really Care?, Progress in Tourism and Hospitality Research, 2(3 & 4), 217-222.

Argyropoulos, E., Karagiannis, Steph (2001), The seasonality of tourism in Crete and ways of dealing, Review of Decentralization, Local Government and Regional Development, Vol. 24, p.p. 64.

Bernecker, P. (1981), Manuskript für den Lehrgang für Fremden Verkehr, W. U. Wien.

Blohberger, G. (1985), Manuskript Hotelfachlehrgang für Maturanten, Hotel Modul, Wien.

Buhalis, D. (2000), Marketing the Competitive Destination of the Future, Tourism Management. 21, 97-116.

Burns, P. (1999), Paradoxes in Planning: Tourism Elitism or Brutalism?, Annals of Tourism Research, 26(2), 329-348.

Cooper, C., Fletcher, J., Gilbert, D., Shepherd, R., & Wanhill, S. (1998), Tourism Principles and Practices, (2nd ed.), England:Addison-Wesley, Longman.

Cooper, C., Fletcher, J., Gilbert, D. & Wanhill, S. (1993), Tourism Principles and Practice, London: Pitman.

Crouch, G. I. (1996), Demand Elasticities in International Marketing – A Meta-Analytical Application to Tourism, Journal of Business Research, 36, 117-136., Newspaper “Βήμα”, 08/03/2005.

Donald E. Lundberg, Mink H. Stavenga, M. Krishnamoorthy, 1995, Tourism Economics, John Wiley and Sons, p.p. 4.

Giannopoulou, E. (2004), Total quality in Tourism, Hellin, Athens, 144-154.

Hall, C. M. (2000), Tourism Planning: Policies, Processes, Relationships, UK: Prentice Hall

Ηγουμενάκης, Ν. (1997), Τουριστική Οικονομία – Τόμοι Α και Β, Αθήνα: Εκδόσεις Interbooks.

Kotler, P. (1988), Marketing Management: Analysis, Planning, Implementation and Control, 6th ed., Prentice-Hall, Englewood Cliffs.

Κιντής, Α. & Πουρναράκης, Ε. (1995), Εισαγωγή στην Οικονομική – Τόμος ΙΙ: Μικροοικονομία, Αθήνα.

Krippendorf – Zimmer – Glauber, (1988), das F.V. Angebot – für einen anderen Tourismus, Frankfurt, These G. s. 15.

Leiper, N. (1995), Tourism Management, Melbourne: RMIT Press.

Nedelea, Al. (2003), Piaţa turistică, Ed. Didactică şi Pedagogică, Bucureşti

Nedelea, Al. (2003), Politici de marketing în turism, Ed. Economică, Bucureşti

Normann, R. (1991), Service Management: Strategy and Leadership in Service Business, Wiley, Chichester.

Normann, R. (1991), Service Management: Strategy and Leadership in Service Business, Wiley, Chichester.

Papanikos, Gr. (2005), Greek touristic Incomes, Research Institute for tourism, Special Edition No 5, Athens, p.p. 52.

Ryan, C. (1991b), Tourism and Marketing–A Symbiotic Relationship, Tourism Management. 12(2), 101-111.

Roy Youell (1998), Tourism: An introduction, Longman, U.K., p.p. 2

Steph. Karagiannis (1993), Tourism Advertising, Hellin Publishing, Athens, p.p. 23

Roiss-Steindl, (1985), Marketing an Fremden Verkehr Schulen Einführung in das Marketing, Wien.

Papatheodorou, A. (2001), Why People Travel to Different Places, Annals of Tourism Research, 28(1), 164-179.

Postelnicu, Gh. (1999), Economia turismului, Univ. Creştină “Dimitrie Cantemir”, Cluj-Napoca.

Snak, O. (1976), Economia şi organizarea turismului, Ed. Sport-Turism, Bucureşti

Sharpley, R. (2000), The Influence of the Accommodation Sector on Tourism Development: Lessons from Cyprus, Hospitality Management. 19, 275-293.

Wanhill, S. (2000), Small and Medium Tourism Enterprises, Annals of Tourism Research, 27(1), 132-147.

Weston, J. E. & Copeland, T. E. (1988), Managerial Finance, 2nd British ed., London: Cassell Educational Limited.

Zacharatos, G.A. (2004), University of

Aegean, Manuscript, Chios, p. 18.

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.