SOME ASPECTS OF SPA TOURIST MARKET SEGMENTATION (A Closer Look at the Case Study on Shipkovo Village Experience, Bulgaria)

Vanya Kuzdova BANABAKOVA

Abstract


The present report explores the possibilities for spa tourist market segmentation. Based on analyses of the market and competition, the key criteria of said segmentation is established on the bases of market and competition analysis, as well as the target segments are determined, the latter being actual and potential consumers of the tourist product, offered in the region of Shipkovo village, Troyan Municipality.

Keywords


Bulgaria; tourism; spa

References


Survey conducted by Alfatur tourist agency, town of Troyan, 2005.

Banabakov, V., (2004) - Marketing. Publishing Center at the National Military University, city of Veliko Turnovo, p. 180-181.

Blagoev, V., (1998) - Marketing. VEKKO

Publishing Company, city of Sofia, p.193.

Kotler, Ph.. (2002) -, Management of Marketing. Klasika i Stil Publishing Company, city of Sofia, p. 523.

Marinova, El., (1999) - Marketing. Princeps Publishing Company, city of Sofia, p 38.


Full Text: PDF

Bookmark and Share


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.