The paper aims to analyse the importance of artificial intelligence systems and how they contribute to the development of the tourism industry.In the tourism industry, as in all other industries, Artificial Intelligence (AI) is becoming an increasingly important part of the processes, offering an alternative or, even better, a variant of continuity and co-working in the tourism sector.The goal of this article is to emphasize the contribution that AI brought to the tourism sector and how the integration of multiple technologies has enhanced customer experiences and services in the travel industry. The study also focuses on the anticipated changes and challenges in tourism in the future.The current perspective examines the use and function of AI using examples from the relevant industries as well as related theory. The various technologies that are being utilized and will be employed in the future are highlighted in the current study.


Artificial Intelligence; tourism; innovation


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