The Role of Mass-Media on Tourism Development

Andreea NISTOR, Alexandru Mircea NEDELEA

Abstract


This paper aims to illustrate the role that mass-media has in promoting and developing tourism. The tourism has become a popular global recreation activity. Tourism is the most powerful economic branch in the world. The tourism and the media have a close relationship, especially when it comes to tourism promotion because the media is like a mediator in terms of tourism policy, so it has the role of bringing society and tourism to a common denominator. The role of the media is to mediate a process of transmission of tourist products from producers to consumers.


Keywords


tourism development, mass-media.

References


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