ON-LINE ADVERTISING AND DISTRIBUTION OF TOURISTIC SERVICES

Tatjana Petkovska MIRCHEVSKA, Nada SEKULOVSKA

Abstract


The Internet approach has a unique placement technology of the economic propaganda message and has an innovative campaign for development and maximization of the marketing message effectiveness, as well as information distribution and a feedback for its valorization. This medium arrays over 70 million unique visitors per month. More than 7 billion web site marketing messages are being delivered monthly on over 1900 web sites. According to demographic and geographic characteristics, there are specific channels that help companies to locate their desired audience. The Internet approach is exposed to innovations that are developing continuously in order to bigger creative role to be accomplished. Those innovative elements of the Internet approach can be media signs, floating messages, sound- audio effects, streaming, video etc.

Keywords


advertising; distribution; internet; touric services

References


Quick answers to Web Marketing Questions from Alison Asbury and Sean McManus

The Internet: Amazon.com; Buy.com; E-bay.com

www.cendant.com

www.orbitz.com

www.ebookers.com

www.travelbag.com

www.lodging.com

www.hotelclub.com

www.trevael2.com

www.galileo.com

www.travelbag.co.uk

www.consumerpsychologist.com/distributi

on.htm


Full Text: PDF



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