ANALIZA STATISTICĂ PRIVIND EVOLUŢIA DISTRIBUŢIEI SERVICIILOR TURISTICE ÎN SPAŢIUL EUROPEAN, PRIN INTERMEDIUL INTERNETULUI

Abstract

Travel and Tourism as one of the world’s highest priority industries have an important economic impact on the global as well as on the local level. Information is the crucial factor for tourists while planning, booking and being on vacation as well as sometimes after their trip. The nature of tourism and its products makes tourism an intensive information business. These issues lead to the insight that tourism belongs to the industries most affected by the rapid changes in technology during the last two decades. The important role of information explains the importance of Information Technology (IT) applications in tourism. The Internet can be seen as one of the most influential technologies that change traveller’s behaviour. While the number of Internet users increases and is reported to have reached 957 Mio. (IWS, 2005), the diffusion of information technology has improved travel service supply in efficiency, quality and flexibility. As a result, the ability to accurately online measure consumer’s satisfaction and experiences in order to constantly meet consumer’s needs and to develop customized online marketing strategies will be essential for improving online service quality