NETWORKS AND SOCIAL CAPITAL - IMPORTANT ADVANTAGES FOR ENTREPRENEURS IN TOURISM

Abstract

In the business field, the social networks based on ties of trust are an attribute of organizations with strong organizational culture where the social status is important. These networks are the source of social capital.Given the role of tourism industry in the development community, especially since 1990, according david a. Fennell (2003) the social capital can exist at the micro levelwith reference to social network sites that exist in the very strong social arrangements, at the meso-level with people throughout the community and at themacro level from an inter-community perspective. This article stresses the importance of network design and the social capital in support of sustainable tourism and how the partnerships between business, local and government authorities and bodies responsible for tourism development and default community may be an important active for an industry that brings many advantages in economic and social development in all areas of the world.