THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT

Olexander KYFYAK, Alexandru NEDELEA

Abstract


In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services' sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches recommendations about formation of effective strategy for regional marketing in а context of necessity for tourism development are offered.

Keywords


regional marketing; tourism; region; competitiveness; recreational services; strategy; regional tourist product

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