THE DEVELOPMENT AND PROMOTION GUIDELINES OF ORGANIC FARMING FOR SUSTAINABLE TOURISM: CASES IN THAILAND

Abstract

This study aimed to survey the interesting organic farms for tourism in five provinces, to study tourists’ behaviours and requirements of agro-tourism area, to study the potential and qualification of organic farms on being agro-tourism tourist attractions, and to propose development and promotion guidelines of organic farms for sustainable tourism. Methods of study were field work in target organic farms, interview, focus group discussion and inquiry. The study found that there were varieties of activities which were accordant with tourists’ requirements such as brief explanation from farmers, products distribution, fruit tasting, participate in agricultural activities and spend overnight at home stay. The implementation of training on tourism service and management including practicing for being agro-tourism attraction were conducted. The results of this study indicated that there should be economic growth together with conservation of local culture and environment. The most important for sustainable tourism is community participation.