Ana Craciunescu


Nowadays global economic and cultural constellation determined urban communities to find a solution in order to preserve local identity and at the same time to attract capital into the area. Tourism represents in our opinion one of the greatest solutions ever exploited in mankind’s history which erases boundaries of nations and economic policies, creating glocalized encounters. In the case of a city, tourism or township tourism becomes an economical, political and cultural vector that unifies urban space which develops a network of genuine and artificial urban inter-relations between the principal stakeholders. The city as a destination must be a ‘safe’ construct that meets the expectations of various kinds of travellers and of their different travelling motivations. We believe that to a certain extent, the (re)branding of cities consists in the creation of a harmonized space that would reiterate the home-facilities of the traveller. A matter of life-style and life-quality, this issue will be analysed through the lens of travelling as a leisure activity, or as a way of escaping monotone routine of daily living, eventually a way of reinvesting income and creating economic equilibrium.


branding, city, place, consumption;tourism; destination; culture and identity


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