Andreea MANOLIU, Adina Gabriela CROITORU


The Romanian tourism industry has an increasing importance over the economic growth and it currently represents one of the best opportunities to create revenues and workplaces for the country. However, the competitive advantage no longer relies on the natural potential; it is gradually replaced by the anthropical one, represented mainly by science and the information and communication technology (ICT). Therefore, an important topic in relation to changing and renewing the tourism industry regards the use of the information and communication technology. What seems to be necessary for tourism is an intense familiarization with the consumers’ needs and preferences, as well as a quick and fictional approach of the way in which these needs could be met in a more efficient, more attractive way. The use of ICT among the specialized economy agents becomes a strategic priority for the Romanian market, its extremely beneficial effects being well-known for the performance of the sector.


business strategy; information and communication technology; Romanian tourism market


Firoiu D., Croitoru A.G. – Tourism and Tourism Infrastructure from the Perspective of Technological Changes, Romanian Economic and Business Review, vol. 8, nr. 2, Bucharest, 2013

Frechtling D.C. – Assessment of Tourism/Hospitality Journals' Roles in Knowledge Transfer: An Exploratory Study, Journal of Travel Research, vol. 24, 2004

Garvey R.A. – How e-commerce will add value, Iron Age New Steel, vol. 16, 2000

Koutroumanis D.A. – Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage, Journal of Applied Business and Economics, vol. 12, 2011

Remenyi D., Bannister F., Money A. – The Effective Measurement and Management of ICT Costs & Benefits (third edition), CIMA Publishing, Oxford, 2007

Thomas R. – Business elites, universities and knowledge transfer in tourism, Tourism Management, vol. 33, 2012

Zhou Z. – E-commerce and Information Technology in Hospitality and Tourism, Delmar Learning, New York, 2004

***Google Report: The 2013 Traveler, noiembrie 2013

***UNWTO Tourism towards 2030: Global overview, 2011

***World Economic Forum – The Global Information Technology Report 2013

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.