Zoltán BUJDOSÓ, Parikshat Shing MANHAS, RAMJIT -, Lóránt DÁVID, Alexandru NEDELEA


The proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that the main reason of not succeeding and overcoming the problem of rebuilding the state as a tourists destination after the period of militancy and others problems mainly lies within the negligence of tourism authorities not following appropriate marketing activities ; inappropriate measures and wrong allocation of promotional funds also contribute to the problem.


Promotion Tools; Tourism Industry; Hospitality Industry; Tourism products and Services; Brand Image; Jammu and Kashmir


Ahmed Z.U. 1996. The Need for the Identification of the Constituents of a Destination’s Tourist Image: A Promotion Segmentation Perspective. The Journal of Professional Service Marketing 14 (1):23-34

Ahmed Z.U. 1991. Marketing Your Community Correcting a Negative Image, Cornell Hotel and Restaurant Administration Quarterly, February Issue 5.

Bennett M, Lai CVK. 2005. The Impact of the Internet on Travel Agencies in Taiwan, Tourism and Hospitality Research 6(1): 49-62

Briggs S. 2001. Successful Tourism Marketing 2nd edition. Kogan Page: New York

Dibb S, Simkin L, Pride W, Ferrell O. 1994. Marketing: Concepts and Strategies”, 2nd European ed, Hougton Mifflin: BostonHasan SR. 1988. Tourism Prospects in Bangladesh, The Dhaka University Studies, 9 (2):34-47

Holloway JC, Plant RV. 1989. Marketing for tourism Longman Higher Education:London

Jobber D, Fahy J. 2003. Foundations of marketing McGraw-Hill:London

Kotler P, Bowen JT, Makens JC. 2006. Marketing for Hospitality and Tourism Pearson International Edition (4th edn), Pearson Prentice Hall, New Jersey Kozma G. 1995. A debreceni önkormányzat első lépései a városmarketing területén

Comitatus : Önkormányzati Szemle 5:(5) pp. 15-21.

Law R, Cheung C, Lo A. 2004 The relevance of profiling travel activities for improving destination marketing strategies International Journal of Contemporary Hospitality Management, 16 (6):52-66

Liu A, Wall G. 2006. Planning tourism employment: a developing country perspective Tourism Management 27(2):43-65

Lorenzo,C., Xiang, Zheng (Eds.), 2013. Information and Communication Technologies in Tourism

Proceedings of the International Conference in Innsbruck, Austria, January 22-25, 565 p.

Lumsdon L. 1997. Tourism marketing International Thomson businesspress: Oxford

Matlovičová, K.2014. : Theoretical framework of the intraurban criminality research: main approaches in the criminological though Acta facultatis studiorum humanitatis et naturae Universitas Prešoviensis, Prírodné vedy, Folia geographica, 56(2):29-40

Middleton VTC, Clarke J. 2001. Marketing in Travel and Tourism. Butterworrth-Heinemann: Oxford

Mill RC, Morrison AM. 2002. The Tourism System, 4th edition, Kendall/Hunt Publishing Company:USA.

Morrison, A.M. 2013. Marketing and Managing Tourism Destinations Paperback ,2013

Nunnelly JC. 1978. Psychometric Theory 2nd ed. McGraw Hill: New York

Nurunnabi ASM. 1995. Incentives to Tourism in City The Daily Star, December, 23.

Pénzes J. 2014. Competitiveness of Hungarian towns after the change of regime Central European regional policy and human geography 4(1) 49-61

Rita P. Moutinho L.1992. Allocating Promotion Budget, International Journal of Contemporary Hospitality Management, 4(3):67-79

Rowley J. 1998. Promotion and Marketing Communications in the information Marketplace Journal of Library Review, 47(8): 383 387

Swarbrooke J, Horner S. 2001 Business Travel and Tourism Butterworth-Heinemann: Oxford

Szép T, Nagy Z. 2012. Data on the health tourism studies of the North Hungary Kosice: Technical University of Kosice, 2012. 6 p. (GEOTOUR&IRSE 2012)

Zahra, I. 2013. Tourism and its impact in Coas’ Bazar in Bangladesh Revista de turism 15(2):12-15

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.