THE POSSIBILITIES OF PRACTICAL IMPLEMENTATION OF REGRESSION ANALYSIS IN LOCATION CHOICE

Marija Andjelković PEŠIĆ, Vesna Janković MILIĆ

Abstract


“Location, location, location” is a well worn catch phrase of the real estate industry. Invest in a property in the right location and watch your investment soar in value. The same catch cry may or may not hold true for the restaurant (hotel) industry, open a restaurant in the right location and are you on the way to become a winner? The question is: Did the best locations for a restaurant (hotel) automatically mean that the restaurant (hotel) is profitable? The intention of this paper is to show if there is positive correlation between the best location and restaurant’s (hotel’s) profitability.

Keywords


efficiency; gross sales; location; multiple regression analysis

References


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Hocking, R. R. (1996) Methods and Applications of Linear Models, London: John Wiley & Sons.

Studenmund, A. H. (2006) Using Econometrics, Pearson International Edition


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