ADMINISTRAREA AFACERILOR ÎN TURISMUL RURAL

Mihaela BÎRSAN

Abstract


Tourism is an important economic activity in the European Union (EU). Also, tourism has great potential as regards contributing to the achievement of several major EU objectives, such as sustainable development, economic growth, employment and economic and social cohesion. Rural tourism is a service sector with a particularly complex product which depends on an extremely fragmented supply. Each link in the chain (travel agencies, tour operators, carriers, hoteliers, restaurateurs, etc.) offers one element in the overall product. Together, these components determine tourists' experiences and their appreciation of the service quality.

Keywords


sustainable development; economic growth; quality of the service

References


Bran Florina, Marin Dinu, Simon Tamara, (1997) - Turismul rural; modelul european, Ed. Economică;

Comen Todd, (2004) - Management şi Ospitalitate în Turism, Institute For Integrated Rural Tourism, Vermont, SUA, traducere de Andrei Kelemen, Gabriel Părăuan, Clubul Ecologic „Transilvania”, Cluj-Napoca, România;

Drabenstott Mark, (2003) - Top Ten Ways To Reinvent Rural Regions, The Main Street Economist, November;

Pleter Thor Octavian, (2005) - Administrarea afacerilor, Ed. Cartea Universitară, Bucureşti;

Talabă Ion, (2002) - Aspiraţii, împliniri şi deziluzii ale turismului rural în deceniul 1991-2000, articol publicat în vol. Turismul rural Romanesc, Ed. Pan Europe, Iaşi;

**** Planul National de Dezvoltare (PND) 2004 – 2006.


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