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INVESTIGATION OF VISITOR MOTIVATION OF THE EXIT MUSIC FESTIVAL (THE REPUBLIC OF SERBIA)
Abstract
The paper delivers the results of a questionnaire research conducted during the 11th EXIT festival (Petrovaradin Fortress, Novi Sad, The Republic of Serbia) in July 2011. The results were based on 566 questionnaires. The factor analysis generated three items: socialization; exploration of the festival programme and atmosphere; and perception of the festival and learning.
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