THE TOURISTIC CAPITALIZATION STRATEGIES OF ROȘIA MONTANĂ´S HERITAGE – PRESENT AND PERSPECTIVES

Abstract

The two millennia of continuous mining, transformed the natural and human habitat of Roșia Montană and gave the Romanian settlement unique elements for the national and even international heritage. Nowadays, the natural habitat and the cultural heritage of Roșia Montană are threatened by several factors, among which the possibility of implementing here a mining project, that might destroy a significant part of the archeological site. Thus, in order to avoid the implementation of this project, there were launched a series of alternative programs for the sustainable development of this settlement. In the past ten years it has been proven that, besides other programs, tourism can be an alternative for the sustainable development of Roșia Montană. In the present study, there will be analyzed the elements of heritage from the Roșia Montană area, that possess a touristic attractiveness and that might add significant touristic incomes to the local economy. Furthermore, based on these elements, there will be presented also the current situation and the prospects of the touristic capitalization strategies, applied in order to promote Roșia Montană as a touristic destination. The broad purpose of this study is to emphasize the settlement´s actual potential to develop through tourism.