RELAUNCHING OF ROMANIA'S TOURISM - THE CONTROVERSY OF SAFE TOURISM DURING GLOBAL ECONOMIC CRISIS

Abstract

Economic crisis -is an intensively mediated concept during the past years- it issues with the situation when the business medium confronts with the perspective of a fundamental change, usually sudden and unexpected, that threatens to significantly disturb the present socio-economic perceptions and the daily practice.Even if the emergent markets are the most vulnerable in crisis, they still adapt the easiest to the actual context, counting on economic flexible domains as the tourism industry or IT.The persistence of global economic crisis, but especially the touristy market fragility make it impossible to estimate the evolution of hospitality industry for the next two years. Crisis effects seem to be inevitable in the context where great tourism actors talk about consequences similar to the ones following the terrorists attacks in SUA, in September 2001.It is very important to understand the stress factors that prevent the optimum development of tourism discouraging the touristy flow towards once well-known destinations.Romania is not a touristy destination with a worldwide notoriety, not even European, but some issues like the localization outside those more and more unsafe touristy areas, the peacefulness regarding the terrorism implications and the special natural and anthropic potential, all these, create the necessary premises for promoting a specific tourism, able to induce tourists the idea of security.Among the difficulties that Romania confronts itself with, we mention: unfavourable international image, precarious touristy infrastructure estate and seldom application of quality standards. If these deficiencies are assumed and controlled in the immediate future, then the interest for Romanian tourism will continuously increase and safe tourism could become a tourism relaunching factor after the wrong start for the rural tourism, business tourism or balnear tourism.