APPROACHES IN INVESTIGATING ROMANIA’S IMAGE AS A TOURIST DESTINATION AMONG THE TURKISH STUDENTS

Abstract

The image of the tourist destination plays an essential role in the decision making process regarding the choice of a holiday. Image has a crucial role in the success of the destination because it influences the consumers’ satisfaction and helps in drawing up a promotion strategy for the positioning/repositioning on a certain market, branding/rebranding the tourist destination. Information from different sources contribute to the formation of the image of a certain destination, information which can be distributed into: the promotion performed by the destination; the other’s opinions (direct or indirect); mass-media and the popular culture. We intended to investigate Romania’s image a a tourist destination among the Turkish students. The results showed that the students had very poor knowledge of our country.