THE IMAGE OF TOURIST DESTINATIONS REPRESENTED IN TRAVEL BLOG PHOTOGRAPHY. CASE STUDY: ROMANIA'S IMAGE REFLECTED IN FRENCH BLOGGERS PHOTOS

Abstract

Given the global economic crisis that affected the entire network information society, the image is an asset that contributes to a distinct and favorable positioning of tourist destinations in the tourism macro-network. This is why being aware of Romania's image as a tourist destination is important. To identify its representation on travel blog photography I undertook a quantitative analysis on a sample of 518 photos on French travelers' blogs. The results show that the best represented tourist attractions are of local specificity (64, 10%), followed by cultural attractions (25, 77%) while tourist destination attributes such as sports and spa activities were found amiss. The representation of the national network of tourist destinations is incomplete and disproportionate.