E-CRM IN THE TOURISM SECTOR

Authors

  • Lidija Pulevska IVANOVSKA University ”Ss. Cyril and Methodius” Skopje

Keywords:

L83, L86, M10

Abstract

E-tourism offers the potential to make information and booking facilities available to large numbers of consumers at relatively low cost. It enables the tourism sector to make large-scale savings on the production and distribution of print and other traditional activities such as call centers and information centers. It also provides a tool for communication and relationship development with the end-consumers as well as tourism suppliers and market intermediaries. E-CRM and ICTs adoption is the key to the e-tourism growth. Considering the fierce market competition it is a competitive advantage and it must be seen as a new business model which enhances a customer centric culture within destination organization. In this paper I will focus on the issues related to e-CRM and ICTs and their adoption and implementation in e-tourism.

Downloads

Published

10-06-2008

How to Cite

IVANOVSKA, L. P. (2008). E-CRM IN THE TOURISM SECTOR. Revista De Turism - Studii și cercetări în Turism, (5), 14–19. Retrieved from https://revistadeturism.ro/index.php/rdt/article/view/309

Issue

Section

Articles