IS SOCIAL MEDIA A VALUABLE TOOL FOR EVALUATION OF TOURISM SERVICES? EVIDENCES FOR BUCHAREST METROPOLIS AS A TOURISM DESTINATION

Authors

  • Camelia Surugiu Faculty of Administration and Business, University of Bucharest, 030018, The National Institute for Research and Development in Tourism, 050741, Romania
  • Doru-Marian Tudorache The National Institute for Research and Development in Tourism, 050741, Romania
  • Roxana Astefanoaiei The National Institute for Research and Development in Tourism, 050741, Romania
  • Raluca Mazilescu The Institute of National Economy, Romanian Academy, 050711, Romania
  • Marius-Razvan Surugiu Institute of National Economy, Romanian Academy

DOI:

https://doi.org/10.4316/rdt.29.447

Keywords:

Bucharest, marketing, perceptions, social media, tourism services

Abstract

Tourism stakeholders are not currently using information and communication technologies (ICT) and social media tools at its full effectiveness, in order to relate and engage with tourists. Unfortunately, social media is not differentiated as a specific and vital marketing tool in order to enrich marketing strategy. DMO need to pay attention to social media websites because they assist consumer-generated content, and in order not to undermine their authority. Organizations no longer have ultimate power over their image. DMO should develop a more flexible strategy incorporating social media as a marketing tool. This paper presents the perceptions of tourists about tourism services provided by tourism operators from Bucharest metropolis, via social media networks, namely Booking, TripAdvisor and mobile applications.

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Published

15-06-2020

Issue

Vol. 0 No. 29 (2020)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

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This work is licensed under a Creative Commons Attribution License 4.0.