ARE THE LOCAL COMMUNITIES READY IN MANAGING HOMESTAYS? A CASE STUDY IN PULISAN VILLAGE, LIKUPANG, NORTH MINAHASA REGENCY, INDONESIA

Abstract

Since 2019, Indonesian government has launched the development of a Special Economic Tourism Zone which consists of 8 areas with their own uniqueness and priority scale. One of them is Likupang, where this area is included in the super priority scale. The fundamental change is infrastructure assistance in the form of houses to be used as homestay. In addition, the government encourages educational institutions and the hospitality industry to provide homestay management training to local communities. However, with the assistance of homestay facilities and the training provided, have you guaranteed that the local community is ready to manage the homestay business? The purpose of this study was to examine the readiness of the community in managing homestays. The research method is descriptive with data collection techniques through surveys to the recipients of homestay facilities and training as many as 73 families. The results of the study that the community's readiness to manage can be seen from three indicators, namely knowledge, skills and attitudes, showing that the community is not fully confident in managing homestays, they still need to get assistance even though there are so many trainings and workshops provided by various tourism education institutions and the hospitality industry.