TOURISM: INNOVATION AND COMPETITIVITY. THE CASE OF EGYPT

Abstract

Tourism is a major factor that can determine an intensive competitivity between countries. Each state should promote its values, culture, history, taking into consideration the one important factor able to distinguish a country from another one: innovation. The aim of this research is to emphasize the issues related to competitivity and innovation in Egyptian tourism. Documentary study was the research method used for the achievement of this article. This article can be a landmark for tourism companies which shall pay attention to innovation as a competitivity factor. The success of a tourist destination is determined by the way that manages to simultaneously ensure and provide to the visitors, throughout its entire offer, an experience that equalizes or exceeds any other experience from many other alternative destinations. Nowadays, all the tourism companies should think about innovation as a promoting method to gain the competitive advantage.