HOW TO FRAME THE HUMAN PORTRAIT OF A TOURISTIC CITY?

Authors

  • Claudia Iuliana BOBALCA Alexandru Ioan Cuza University of Iasi
  • Oana TUGULEA (CIOBANU) Alexandru Ioan Cuza Universitym Iasi

DOI:

https://doi.org/10.4316/rdt.17.194

Keywords:

city portrait, destination image, factor analysis, human features, touristic city

Abstract

The destination image of a city should be an important aspect to be approached by local administrators. Concepts related to the destination image applied to cities might be indicators for the local tourism strategies. The aim of this paper is to frame the portrait of the city of Iasi from Romania, as it is perceived by students living in Iasi. The research method was the quantitative survey on a sample of 190 university students. The city of Iasi was evaluated through traits of a human portrait. If the portrait of the city would be framed using dimensions, these dimensions are: features generated by work, physical features, artistic features and financial features.

Author Biographies

Claudia Iuliana BOBALCA, Alexandru Ioan Cuza University of Iasi

Faculty of Economics and Business Administration, Marketing, Management and Business Administration Department Lector doctor

Oana TUGULEA (CIOBANU), Alexandru Ioan Cuza Universitym Iasi

Faculty of Economics and Business Administration, Marketing, Management and Business Administration Department Lector doctor

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Published

28-06-2014

Issue

Vol. 0 No. 17 (2014)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

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This work is licensed under a Creative Commons Attribution License 4.0.