ONLINE VISIBILITY OF THE TOURISTIC SUPPLY IN SUCEAVA COUNTY

Authors

  • Pavel STANCIU “Ştefan cel Mare” University of Suceava
  • Mihai COSTEA “Ştefan cel Mare” University of Suceava

DOI:

https://doi.org/10.4316/rdt.14.50

Keywords:

Accommodation structures in Bucovina, Website, Social Media Marketing, Facebook, SEO

Abstract

Due to the fact that the Internet is now a media zone that tends to monopolize the entire tourist advertising, a careful analysis is required to determine its impact on the marketing activity of the tourist accommodation structures in Bucovina. The major objective of the study aims to highlight the stage development of the touristic accommodation structures in Suceava County through the online visibility filter and, implicitly, their familiarisation with the specific techniques, strategies and marketing methods of the virtual environment.

Author Biography

Pavel STANCIU, “Ştefan cel Mare” University of Suceava

Departamentul de Economie, Administrarea afacerilor si TurismFacultatea de Stiinte Economice si Administratie Publica

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Published

21-12-2012

Issue

Vol. 0 No. 14 (2012)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

Licenţa Creative Commons
This work is licensed under a Creative Commons Attribution License 4.0.