CUSTOMER CARE - A TOTALLY IGNORED MANAGEMENT TOOL ON THE ROMANIAN SERVICES MARKET

Authors

  • Roxana SÂRBU Academy of Economic Studies, Bucharest, Romania
  • Anca Gabriela ILIE Academy of Economic Studies, Bucharest, Romania
  • Constanţa PÂSLARU Academy of Economic Studies, Bucharest, Romania
  • Dan DUMITRIU Academy of Economic Studies, Bucharest, Romania

Keywords:

quality, customer satisfaction, customer care, profit

Abstract

Quality and customer satisfaction are important subjects receiving increasing attention worldwide. An organization's ability to remain in business depends entirely on its ability to win and retain customers. The nature and number of competitors and their ability to offer similar products/services at similar prices has led to increasing emphasis being placed on customer care. Customer care is about people pleasing people and it involves specific actions that keep customers satisfied and coming back for more.

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Published

30-06-2009

How to Cite

SÂRBU, R., ILIE, A. G., PÂSLARU, C., & DUMITRIU, D. (2009). CUSTOMER CARE - A TOTALLY IGNORED MANAGEMENT TOOL ON THE ROMANIAN SERVICES MARKET. Revista De Turism - Studii și cercetări în Turism, (7), 90–93. Retrieved from https://revistadeturism.ro/index.php/rdt/article/view/340

Issue

No. 7 (2009)

Section

Articles

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This work is licensed under a Creative Commons Attribution License 4.0.