STRATEGIC MANAGEMENT OF URBAN TOURISM IN ALBANIA - THE POTENTIAL ROLE OF URBAN TOURISM IN COMPETITIVE DEVELOPMENT OF ALBANIA DESTINATION

Abstract

In this paper, the main objective is to introduce the role of urban tourism as a potential form of tourism in the competitive development of the Albanian destination and the role of urban tourism to the community of the Albanian urban areas and the problems related to this development. For the purpose of the study, it’s needed to define the criteria of the study and the organization of the Albanian cities that offers the greatest possibilities to develop the urban tourism as a competitive form of tourism development. These criteria are: the evidence of the heritage historical patrimony, the evidence of the culinary patrimony, the evidence of the technical patrimony, the evidence of the hospitality patrimony, the evidence of the transport’s situation, the evidence of the cultural patrimony, the evidence of leisure structures, various services. The analyses used enable the author to come on interesting conclusions.