ON-LINE ADVERTISING AND DISTRIBUTION OF TOURISTIC SERVICES

Authors

  • Tatjana Petkovska MIRCHEVSKA University “St. Cyril and Methodius”, Skopje
  • Nada SEKULOVSKA University “St. Cyril and Methodius”, Skopje

DOI:

https://doi.org/10.4316/rdt.6.263

Keywords:

advertising, distribution, internet, touric services

Abstract

The Internet approach has a unique placement technology of the economic propaganda message and has an innovative campaign for development and maximization of the marketing message effectiveness, as well as information distribution and a feedback for its valorization. This medium arrays over 70 million unique visitors per month. More than 7 billion web site marketing messages are being delivered monthly on over 1900 web sites. According to demographic and geographic characteristics, there are specific channels that help companies to locate their desired audience. The Internet approach is exposed to innovations that are developing continuously in order to bigger creative role to be accomplished. Those innovative elements of the Internet approach can be media signs, floating messages, sound- audio effects, streaming, video etc.

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Published

10-12-2008

Issue

Vol. 0 No. 6 (2008)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

Licenţa Creative Commons
This work is licensed under a Creative Commons Attribution License 4.0.