AIRLINE ADAPTATION STRATEGIES IN A DYNAMIC TOURISM MARKET
DOI:
https://doi.org/10.4316/rdt.40.3032Keywords:
passenger air transport, adaptation strategies, tourism market, competitiveness, passenger experience, international tourismAbstract
The passenger air transport industry is a fundamental pillar of the global economy and a determining factor in the development of international tourism, facilitating mobility for business, educational and medical travel, as well as for leisure tourism, relaxation stays, exotic holidays and city breaks. This paper aims to provide a systematic analysis of the strategies used by airlines to adapt to contemporary market requirements, highlighting their role in increasing competitiveness and improving the passenger experience. The analysis of the literature highlights the evolution of air transport from a service intended for a limited segment of users to an essential factor in the democratisation of travel and the increased accessibility of tourist destinations.
The study focuses on the main strategic directions adopted by airlines, such as innovation, digital transformation, revenue management and sustainability strategies, highlighting the interdependence between strategic adaptation, organisational performance and consumer satisfaction in the tourism industry.
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Copyright (c) 2025 Corina Madalina PINTILEI, Pavel STANCIU
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