THE PERCEPTION OF THE REPUBLIC OF MOLDOVA’S IMAGE AS AN INTERNATIONAL TOURIST DESTINATION
DOI:
https://doi.org/10.4316/rdt.40.2992Keywords:
tourist destination, identity, brand, perception, inbound tourism, sustainabilityAbstract
The Republic of Moldova has the potential to become an even more internationally recognized tourist destination due to its authenticity, hospitality, sustainability, and ability to surprise visitors with unique experiences. This paper aims to analyze the distinctive elements of the country's tourism brand and identify target markets for positioning Moldova on the global tourism map. The research represents a continuation of efforts to promote Moldova internationally and to establish a long-term vision for its tourism sector. The study provides an overview of Moldova’s main tourism promotion strategies, emphasizing its competitive advantages and attractions from a global perspective. It also highlights the integration of emerging trends, such as evolving tourist preferences, the digitalization of travel planning, and the role of sustainability in tourism products.
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