SOME ASPECTS OF SPA TOURIST MARKET SEGMENTATION (A Closer Look at the Case Study on Shipkovo Village Experience, Bulgaria)

Abstract

The present report explores the possibilities for spa tourist market segmentation. Based on analyses of the market and competition, the key criteria of said segmentation is established on the bases of market and competition analysis, as well as the target segments are determined, the latter being actual and potential consumers of the tourist product, offered in the region of Shipkovo village, Troyan Municipality.