Development of Irfan Toys Home Industrial Business Strategy; as a pilot model of industrial tourism in Bekasi, West Java-Indonesia

Abstract

Home industry-based businesses in the City of Bekasi began to emerge, one of which was the home industry of s.  home industry is one of the businesses that produce a  that is made directly by someone's hand not by using a machine, so the quality of the product is maintained. This home industry produces s where each month will always vary in the amount of production depending on existing orders. Home The  industry is located in Bekasi Timur housing Regency Rt 03 Rw 18 Kelurahan Cimuning Mustika Jaya District, Bekasi City. Based on the description in the background above, the formulation of the problem above, the purpose of this research is to find out what strategies should be carried out by puppet home industry. Primary data obtained from the object of research are business owners, employees, distributors and consumers of the  home industry, they act as informants by means of direct interviews. And Secondary data is obtained by reading or recording existing data, namely data obtained from scientific journals and other supporting tools that can help research. While in processing data, the author uses the Strategy Management matrix; EFAS / IFAS matrix and Grand Matrix.