MULTIPLE REGRESSION ANALYSIS OF MAIN ECONOMIC INDICATORS IN TOURISM

Abstract

This paper analysis the measure between GDP dependent variable in the sector of hotels and restaurants and the following independent variables: overnight stays in the establishments of touristic reception, arrivals in the establishments of touristic reception and investments in hotels and restaurants sector in the period of analysis 1995-2007. With the multiple regression analysis I found that investments and tourist arrivals are significant predictors for the GDP dependent variable. Based on these results, I identified those components of the marketing mix, which in my opinion require investment, which could contribute to the positive development of tourist arrivals in the establishments of touristic reception.